Event report

Thank you for building the Summit with us

Thank you for partnering with Jumbo on the Summit! Here are some of the numbers we wanted to share from both registration stages and the four days in Toronto.

At a glance

The Summit by the numbers

  • 559

    registrations

    95.3% completed both stages

  • 248

    organizations represented

  • $144,935

    in ticket sales

    Individual tickets and group purchases, after refunds

  • 302

    first-time Summit participants

    56.7% of registrants who answered

  • 80.8%

    of individual tickets bought at the early-bird rate

    122 of 151

  • 109

    group seats bought

    By 17 organizations

  • 5,330

    visits to the registration site

    Made by 4,322 visitors, 496 of whom came back

  • 2m 51s

    average visit

    53.6 hours on the site in all

Registration

Registration in two stages

The Summit recorded 559 registrations from June 10 to October 30, and 95.3% of registrants went on to complete Stage 2.

  1. June 10Registration opens
  2. Sept 12First early-bird deadline
  3. Sept 20Early-bird deadline extended
  4. Sept 30Final early-bird deadline
  5. Oct 29 to Nov 1The Summit
  6. Oct 30Last registration

From Stage 1 to Stage 2

Stage 1 and payment, then Stage 2

  1. Started Stage 1625
  2. Paid or registered with a code559

    266 paid by card and 293 registered with a code

  3. Completed Stage 2533

    95.3% of registrants

Early-bird and regular rates

Individual tickets bought at a published rate

  • Early-bird rate122 · 80.8%
  • Regular rate29 · 19.2%

The early-bird deadline moved from Sept 12 to Sept 30.

Registrations by day

June 10 to Oct 30, Pacific Time

559

registrations

248

organizations

359

registered by the final early-bird deadline

80

registered in the week before it

020040060055944Total registeredNew registrations each day10June1418222630July4812162024281Aug591317212529Sept26101418222630Oct481216202428185 by Sept 12247 by Sept 20359 by Sept 30
020040060055944Total registeredNew registrations each day10June23July6191Aug1427Sept922Oct518185 by Sept 12247 by Sept 20359 by Sept 30
The busiest day was October 20, with 44 registrations.

Tickets

Pricing tiers and codes

151 registrations were at a published rate and 408 used a registration code, 73.0% of all registrations.

Published rates

151 registrations

  • Early-bird regular rate25.2% (38)
  • Early-bird community and non-profit rate55.6% (84)
  • Regular rate4.0% (6)
  • Community and non-profit rate15.2% (23)

Registration codes

408 registrations

  • Special pricing27.9% (114)
  • Group tickets25.5% (104)
  • Complimentary46.6% (190)

Special pricing covers presenter, partner and other reduced rates. Group tickets were bought by organizations and shared with their members.

Revenue

Revenue and discounts

Ticket sales came to $144,935 after refunds, and CBRC offered $208,721 in discounts and complimentary registrations, valued at the regular rate.

Ticket sales

Canadian dollars, after refunds

$144,935

in ticket sales

$32,700

of it from group purchases

Where the sales came from

  • Individual tickets$112,235
  • Group purchases online$19,950
  • Group purchases arranged with CBRC$12,750

Discounts and complimentary registrations

Valued at the regular rate

$208,721

in discounts and complimentary registrations

304

registrations with a discount or complimentary code

114

at special pricing

190

complimentary

Groups

Group registrations

17 organizations bought 109 group seats, and 95.4% of those seats were filled by a registration.

Group seats

95.4%

of group seats filled

17

organizations

109

seats bought

104

seats filled by a registration

29

seats in the largest group

Organizations by group size

Of 17 organizations

  • 1 or 2 seats8
  • 3 to 5 seats4
  • 6 to 10 seats2
  • More than 10 seats3

Attendees

Registration profile

302 registrants, 56.7% of those who answered, were taking part in the Summit for the first time, and 79.9% asked to join CBRC's mailing list.

First-time participants

Of 533 who completed Stage 2

  • First Summit302 · 56.7%
  • Taken part before231 · 43.3%

Plans and requests

426

joined CBRC's mailing list

410

took part on behalf of an organization

61

accessibility requests

163

noted a dietary need

Roles

Of 533 who answered

  • Community-based organization staff or volunteer50.9% (271)
  • Student15.8% (84)
  • Academic11.6% (62)
  • Healthcare or public health professional7.7% (41)
  • Government (outside public health)0.9% (5)
  • Another role10.1% (54)
  • Prefer not to answer3.0% (16)

Provinces and territories

Of 546 registrants from Canada

  • Ontario56.2% (307)
  • British Columbia13.7% (75)
  • Quebec12.5% (68)
  • Alberta8.1% (44)
  • Nova Scotia2.9% (16)
  • Manitoba2.0% (11)
  • Newfoundland and Labrador1.7% (9)
  • New Brunswick1.3% (7)
  • Other provinces and territories1.6% (9)

Organization types

Of 410 who took part on behalf of an organization

  • Non-profit organization56.8% (233)
  • Research and academia27.1% (111)
  • Grassroots community organization6.3% (26)
  • Public health or healthcare provision4.9% (20)
  • Other4.9% (20)

Self-ID

Self-identification and demographics

533 registrants answered the confidential self-ID questions in Stage 2, and 87.6% of them are part of the 2S/LGBTQIA+ community.

Part of the 2S/LGBTQIA+ community

Of 533 who answered

  • Yes87.6% (467)
  • No7.7% (41)
  • Prefer not to answer4.7% (25)

Trans identity, current or past

Of 533 who answered

  • Yes23.6% (126)
  • No66.8% (356)
  • Prefer not to answer9.6% (51)

Gender

Of 533 who answered. More than one answer allowed

  • Man38.5% (205)
  • Woman29.5% (157)
  • Non-binary22.1% (118)
  • Genderqueer15.2% (81)
  • Agender2.6% (14)
  • Prefer not to answer4.9% (26)
  • Another term6.6% (35)

Sexual orientation

Of 533 who answered. More than one answer allowed

  • Queer45.0% (240)
  • Gay33.2% (177)
  • Bisexual13.9% (74)
  • Lesbian11.4% (61)
  • Straight8.1% (43)
  • Asexual1.3% (7)
  • Prefer not to answer8.1% (43)
  • Another term5.8% (31)

Race and ethnicity

Of 533 who answered. More than one answer allowed

  • White49.7% (265)
  • East or Southeast Asian12.6% (67)
  • African, Caribbean or Black12.6% (67)
  • South Asian9.8% (52)
  • Indigenous9.4% (50)
  • Arab or West Asian6.0% (32)
  • Latin American or Hispanic4.7% (25)
  • Prefer not to answer5.6% (30)
  • Another term2.8% (15)

Age

Of 522 who answered

  • Under 256.5% (34)
  • 25 to 3444.3% (231)
  • 35 to 4431.0% (162)
  • 45 to 5412.5% (65)
  • 55 to 644.0% (21)
  • 65 and over1.7% (9)

Two-Spirit identity

Of 50 Indigenous registrants who answered

  • Yes74.0% (37)
  • No16.0% (8)
  • Prefer not to answer10.0% (5)

Living with a disability

Of 533 who answered

  • Yes34.7% (185)
  • No53.1% (283)
  • Prefer not to answer12.2% (65)

Living with HIV or hepatitis C

Of 533 who answered

  • Yes7.3% (39)
  • No84.2% (449)
  • Prefer not to answer8.5% (45)

Language spoken most at home

Of 533 who answered

  • English81.4% (434)
  • French8.1% (43)
  • Prefer not to answer2.8% (15)
  • Another language7.7% (41)

Registration site

Site engagement

4,322 visitors made 5,330 visits to the registration site from June 10 to November 1. The busiest day was October 20, with 129 visitors.

Summary

June 10 to Nov 1

4,322

visitors

5,330

visits

6,790

page views

2m 51s

average visit

53.6

hours on the site in all

496

returning visitors

1.57

page views per visitor

From visit to registration

Of 4,322 visitors, June 10 to Nov 1

549 visitors submitted Stage 1, 42.8% of the 1,284 who engaged with the registration page, and 403 of them went on to submit Stage 2.

  1. 1,284Engaged with the registration page

  2. 42.8% went on

    549Submitted Stage 1

  3. 73.4% went on

    403Went on to submit Stage 2

2m 54s

median time from first visit to submitting Stage 1

95.4%

submitted Stage 1 on the day they first visited

Daily visitors

June 10 to Nov 1

050100150July 1Aug 1Sept 1Oct 1Nov 1Registration opensFinal early-bird deadlineSummit129 on Oct 20, the busiest day
050100150July 1Aug 1Sept 1Oct 1Nov 1123129 on Oct 20
  1. Registration opens, June 10
  2. Final early-bird deadline, Sept 30
  3. Summit, Oct 29 to Nov 1

Devices

Share of visits

  • Mobile2,671 visits, 50.1%
  • Desktop2,591 visits, 48.6%
  • Tablet67 visits, 1.3%

Operating systems

  • iOS36.6%
  • Windows29.7%
  • Mac17.5%
  • Android14.7%
  • Other1.5%

Where visits came from

Share of visits

  • Canada86.2%
  • United States8.6%
  • Denmark1.0%
  • Other countries4.2%

Event day site traffic

Thursday, October 29 to Sunday, November 1

1m 53s

average visit

73.1%

on phones

6 PM

busiest hour, Thursday

Visitors in each hour, Eastern Time.

Thursday, October 29

05101012 AM6 AM12 PM6 PM
05101012 AM6 AM12 PM6 PM

Friday, October 30

0510712 AM6 AM12 PM6 PM
0510712 AM6 AM12 PM6 PM

Saturday, October 31

0510412 AM6 AM12 PM6 PM
0510412 AM6 AM12 PM6 PM

Sunday, November 1

0510212 AM6 AM12 PM6 PM
0510212 AM6 AM12 PM6 PM